When consumers view a product page, they are looking for proof of quality and value.
Images shape their first impression, creating a tipping point as to whether they will continue browsing and eventually make a purchase.
Here, we’ll show you how to take images that:
What is Product Photography?
Product photography uses specific techniques to showcases products in an attractive way and entice potential buyers to purchase specific products.
Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer.
Why Photography Increases Conversions
No matter how sophisticated, website visitors are first engaged by visual elements, not written copy.
Photos are a key part of a consumer’s decision-making process, ultimately determining conversion and retention rates.
The quality of a product photo reflects your brand image, creating the infamous first impression.
The key to making the most of their first impression is to present polished, professional images that evoke maximum engagement.
1. Quality visuals enhance every buyer touchpoint.
93% of consumers consider images essential in purchasing decisions.
Your images represent your product’s perceived value and quality. They speak directly to your target audience, making your product page and content more relatable.
They offer amazing images of simple, everyday products, often making them cool and appealing.
Take a look at the product images below. How neat and trustworthy do they look?
Source: Original Band Board
Again, you don’t need a large budget to create polished and professional product photos. In this guide, we’ll show you how to do it for $50.
2. Images are a key element of branding.
- Your social media posts
- Website updates
- All your marketing efforts.