When consumers view a product page, they are looking for proof of quality and value.
Images shape their first impression, creating a tipping point as to whether they will continue browsing and eventually make a purchase.
Here, we’ll show you how to take images that:
What is Product Photography?
Product photography uses specific techniques to showcases products in an attractive way and entice potential buyers to purchase specific products.
Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer.
Why Photography Increases Conversions
No matter how sophisticated, website visitors are first engaged by visual elements, not written copy.
Photos are a key part of a consumer’s decision-making process, ultimately determining conversion and retention rates.
The quality of a product photo reflects your brand image, creating the infamous first impression.
The key to making the most of their first impression is to present polished, professional images that evoke maximum engagement.